About

At the vanguard of India's cultural conversations since its inception in 1995, Verve was established as the country's first home-grown lifestyle and luxury magazine — launched well before the media boom of a fast-liberalising India. Our content, which has always had its finger on the pulse of the times, has translated into multichannel platforms of communication through a strong digital presence and on-the-ground events and collaborations.

We continue to spotlight a diversity of voices in the ever-changing society of modern India, with a focus on underrepresented voices. The way we live has transformed dramatically in the past two decades and our content anticipates and chronicles the evolution that is taking place across different areas, be it gender and women's issues, sexuality, fashion and beauty, literature or performing arts.

In order to deliver insightful commentary, we format our narratives to display the originality of thought — ways of thinking and visualisation that often challenge the stereotype. Personal histories as well as communal experiences come up more often than not in our narratives to introduce individual viewpoints.

Through the decades, Verve has remained iconoclastic, staying relevant as the zeitgeist shifts toward embracing new technology such as artificial intelligence even as the focus on human rights becomes increasingly urgent. In this endeavour, Verve was one of the first magazines to take risks and eschew the mainstream, thereby altering the status quo in conventional publishing. Introspection about social and cultural mores has always been a cornerstone of our editorial evolution.

As written in the very first Foreword by our Founder-Editor Anuradha Mahindra in 1995, “….the contents of this inaugural issue were created to provide you with a timeless read. Begin now, and even if you finish just in time for our next issue, the magazine will still be relevant. Reading Verve, we hope, will be one way of looking at your life. These pages were certainly meant to portray it.”